The Seoul Music Awards is one of the award ceremonies held the year after for the year before. For example, the award ceremony for the 25th Seoul Music Award was held in 2016, but celebrates the flourishing artists of 2015. Understand yet? Well now that hard to understand concept has been dealt with, the 25th Seoul Music Award ceremony was held on the 14th of January 2016, in Seoul. It is said that this award ceremony is one of the most prestigious awards ceremonies for the year as it recognises the popular and talented artists of the year. Selection process for winners on the night are as follow: 20% mobile votes, 10% Popularity Polls, 40% music sales (both digital and physical album sales) and 30% judging panel’s scores. Only artists who released singles or albums in 2015 are eligible to win.
Like all ceremonies, a number of actors, actresses and other celebrities attended the event to give out awards. The night was hosted by Jun Hyun Moo, EXID’s Hani and Honey Lee. All artists that received the award on the night performed on stage (minus those whose awards were accepted on their behalf by label mates – Big Bang is who I am trying to refer to).
Just to recap the awards winners of the night:
Bonsang Awards – EXID, Red Velvet, Taeyeon (SNSD), VIXX, Yoon Mi Rae, Zion.T, BTS, EXO, APINK, Sistar, Big Bang & SHINee.
Best New Artist – iKON, GFriend, Seventeen
Performance Award – Hyukoh
Best Trot Award – Hong Jin Young
Best RnB Award – Sane
Best Ballad Award – BTOB
Best OST Award – Jang Jae In (performed with Wonwoo (Seventeen) on the night)
Male Dance Performance Award – Monsta X
Female Dance Performance Award – Ailee
Mobile Popularity Award – Kim Junsu (JYJ)
Hallyu Special Award – EXO
Record Of The Year (Digital Release) – Bang Bang Bang (Big Bang)
Record Of The Year (Physical Release) – Kiss My Lip (BOA)
Daesang Award (Best Artist Of The Year) – EXO
The Bonsang awards seem to be more representative of the mainstream KPOP this year. Finally, Seventeen get their Best New Artist award that I think they truly deserve. Most likely they got it for their record breaking album sales. And finally some people decided to pay attention to BTOB. I am not technically fond of their ballads in the past year, but hey, it looks like South Korea is finally paying attention to them. Ailee’s award is one I am not exactly sure of. I don’t think it was the best dance performance of the year. I think that belongs to a particular rookie who was present on the night as well. Regarding Kim Junsu, who was apparently not invited to the ceremony despite winning a key award on the night, there is some shady business going on. But hopefully, when this matter is resolved, justice for Junsu and JYJ will occur. 2015 was a step forward for them, with the introduction of the JYJ Law.
Ailee should not have been pestered for the cameras catching her “on her mobile”. The netizens make it sound like she was too busy texting another person or was too busy looking at pictures of food. Put simply, she was just downloading an app to support SHINee and was later seen supporting Boa. People should really see the bigger picture (or in this case, wait for it) before making a big deal out it. Also, Boa’s award. Even though it was nice to see her win something, I agree with a lot of people who say she got the award just because of her senior status. It was her 15 year anniversary and she probably wouldn’t have received any award for her album if she debuted later on. Also, Starship should not deprive Sistar of any chances to get on the stage. They looked like they really enjoyed being there and were probably excited for their first stage together in what seemed to be 6 months.
Performance wise, I actually did not pay that much attention to the performances in this ceremony. Some of them were disappointing to watch, while others just did not appeal to me or make me want to watch. All I am going to say is the few that I did manage to watch (mainly the first half) were okay. Just minus the introduction for EXID’s performance. That was shocking. Stand out was probably GFriend’s intro. While their fan chant came to a close second. I don’t why I feel that way regarding the performances, I just was not feeling it. For the past few years which I have been watching the SMA ceremonies, their performances are by far the weakest of all ceremonies. Below I have put a handful of performances that I could quickly find into a playlist from the night.
Well, that is it for my wrap up of the Seoul Music Awards 2016. Hopefully, next year is better. Less controversy and better stages required to make this an award ceremony that I can look forward to.